Runarchy is a new sportswear company all about breaking the rules. I worked as creative designer on the Runarchy brand identity project, providing them with three brand concepts. The brief was to design something bold, rebellious and modern and that would appeal to men and women between the ages of 20-35 who like running and general fitness. Runarchy are all about mud and sweat, and intend to use 'normal people' in their marketing campaigns, rather than using toned athletes.
Runarchy holding page
I was also responsible for designing two holding page concepts, which Runarchy intend to use in the build-up to their launch in 2017. The final design that has now been signed off by Runarchy can be seen below.