Danny Brown Sportswear

Danny Brown Sportswear is a clothing brand that I started up with a friend. The aim was to start a retro-inspired fitness brand with a modern twist. The overall branding has quite a clean modern style, which works well on our website and social media posts, however, our clothing features a bold American varsity style print, giving it an 'old school' feel. We also exclusively use film photography to achieve a traditional grainy style of imagery. All of the clothing items are based on 80's style workout and casual wear. I was responsible for branding the company and designing the website, garments and prints. Here you can see some examples of our promotional materials and some screenshots from our website.

Photography by Alex Hughes.